RESOURCES

Articles

Using Editorial Calendars to Pitch on Time, on Target
by Christine Shock

Public Relations is Good for Customer Relations
by Christine Shock (pdf file)

PR Point newsletter archives

Media and Analyst Research Resources

Major Services for Media and Industry Analyst Research

1. Media Map (www.mediamap.com)
2. Bacon's (www.bacons.com)
3. Lexis Nexis (www.lexisnexis.com)
4. Vocus (www.vocus.com)

Services for Media Only Research

1. Burrelles/Luce (www.burrellesluce.com)
2. Gebbie Press (www.gebbieinc.com)
3. PubList (www.publist.com)

These services cover:

¨ Mail and phone contact information
¨ Audience
¨ Frequency
¨ Sample ad rate
¨ Circulation
¨ Profiles of all editorial staff members
¨ Editorial calendars

Editorial Calendars Research Resources

1. PR SourceCode (www.prsourcecode.com)
2. Media Map (www.mediamap.com)

Clipping Service Resources

To track all coverage of your company that occurs, you must subscribe to a clipping service. These services scan thousands of publications for mentions of your company, product, or service. They clip any mentions they find, and send them to you. These services are available in electronic or print formats. All offer to search/clip print and online coverage.

A. Major Services

1. Bacon's (www.bacons.com)
2. Burrelles/Luce (www.burrellesluce.com)

B. Other

1. WebClipping (www.webclipping.com)
2. eWatch (www.ewatch.com)
3. DigitalVigilance (www.digitalvigilance.com)
4. CyberAlert (www.cyberalert.com)

C. TV and Broadcast Monitoring & Clipping Service

Video Monitoring Services (www.vmsinfo.com)

Press Release Distribution Services
Paid:

• Business Wire (www.businesswire.com)
• PR Newswire (www.prnewswire.com)
• MarketWire (www.marketwire.com)
• Media Distribution Services (www.mdsconnect.com)
• eNewsRelease (www.enewsrelease.com)
• Online Press Releases (www.onlinepressreleases.com)

Free:

• Click2Newsites.com (www.click2newsites.com)
• PRWeb (www.prweb.com)

Awards Resource

• Marketing with Honors (www.MarketingWithHonors.com)         This publication is a Directory of High Technology Awards Competitions.

Experts Database
A database of experts which reporters access for quotes on specific subjects.

• ProfNet (www.profnet.com)

Public Speaking

• Web site with free advice (http://www.abacon.com/pubspeak/)

Find PR help /a PR firm

• PRSA -- The largest professional organization for PR practitioners. (www.prsa.org)
• Council of PR Firms  (www.prfirms.org)
• International PR Association   (www.ipra.org)
• National Investor Relations Institute  (www.niri.org)

Speaker Placement Services

• Catchpole Corp. (www.catchpole.com/internetpr/events.cfm)
• Markman Speaker Management – www.markmanspeaker.com

Trade Show Information

• TechEventsList.com(www.techeventslist.com)
• TechWeb.com (www.techweb.com/calendar)
• TSNN (www.tsnn.com)
• Trade Show News (www.tradeshownews.com)
• Tradeshow Week (www.tradeshowweek.com/directory/index.asp)

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