Shock PR Training Manual
The "How to Do PR Yourself" book.  Twelve chapters of step-by-step Public Relations.  Including definitions, messages, strategy and tactics.

     Index

1. Introduction
2. Benefits of Public Relations
3. What is Public Relations?
4. What is Analyst Relations?
5. Developing Company Messages
6. Creating PR and AR Strategies
7. Tactical Elements of Public Relations
8. What is a Press Release?
9. Distributing A Press Release
10. What is a Press Kit?
11. Media
12. Resources

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