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Shock PR 10-Point PR Assessment
As an introduction to Shock PR, we offer you a complimentary evaluation of your company's PR program. The following ten areas are covered
in each Shock PR 10-Point Assessment:
One: Does the company messaging effectively communicate
the company's value?
Two: Is the Media List current?
Three: Are customer references being used to best advantage?
Four: Is the company leveraging the best trade shows
and conferences in its market for visibility?
Five: Are company executives well-versed in dealing with the media?
Six: Does the company website convey the image the company wants the world to have about it?
Seven: Do the company's press releases follow the rules
of good press releases re: structure, copy, length?
Eight: Are the company's products good enough to offer
them for independent reviews by publications?
Nine: Are contributed stories an element of the
company's overall PR strategy?
Ten: What else is the company doing to support its
marketing outreach and lead generation efforts? PR alone should not be expected to achieve everything a comprehensive marketing program would accomplish.
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